Two Resources to Learn About Copywriting

2015-12-07 15:01:04 -0500

  1. The Google Material Design Guidelines for Writing. The whole Material Design style guide is a good read to learn about UX, but the writing section is excellent to learn about writing clear, concise copy for user interface.

  2. Key Questions to Ask Before Writing & Before Testing Advertising Copy. This article has an excellent description of the difference between inductive and deductive writing strategies. When technical experts write, they typically do so in a deductive way, leading the reader through a logic argument that culminates in the conclusion. That might not work well for advertising copy, and this article explains why.